Successful Snips are specific, relevant, attractive, and empowering. Here are some great tips from Google on effective messaging:
Highlight what makes you unique
Free shipping? Dazzling variety? Tell people! Showcase the products, services, or offers that make you competitive
Include prices, promotions, and exclusives
People need help making decisions! Give them what they need to decide. If you have a limited-time discount or stock an exclusive product, say so.
Empower customers to take action
Are you selling something? Tell people what they can buy. Calls to action like purchase, call today, order, browse, sign up, or get a quote make clear what the next steps are.
Match your Snip to your landing page
Make sure that the promotions or products in your Snip matches your landing page. People might leave your website if they don’t find what they expect.
Create three to four Snips and use different messages for each to see which does the best. Keep a close eye on the Dashboard and track your progress!
How to write an effective message
How do you decide what makes a good message for your business? Here are 3 questions that you should always ask yourself before you create your message.
Below, we’ll show you lots of examples and answers from a fictional bicycle shop in California called Betty’s Beach Bikes.
Question 1: What do I have to offer?
List the products and services you want to promote.
Question 2: What do I want to accomplish?
Identify your main goals and what you’d like to accomplish with your messages.
Question 3: Who are my customers?
Describe your customers, breaking them into different groups if you have different customer types with unique goals and needs.
It’s not easy fitting everything you want to say about your business in just a few words. Start by taking a moment to consider what you’d like to highlight about your business in your message. Then use the above guidelines to craft a message that’s accurate, to-the-point, and engaging – and hopefully reach new customers!
About the Author
Mike Cheng, Product Guy at Sniply
Mike might be a little too passionate about Sniply. He’s on Twitter and Live Chat all day talking to users. If you catch him, tell him to get some rest! Mike has built a few companies, won a few awards, been featured in a few magazines. He never sleeps!