Content marketing is the strategy of driving conversions and generating exposure through quality content. Producing quality content can be extremely expensive, so it’s often not a viable option for small businesses. With Sniply, even small business can reap the benefits of content marketing, allowing you to leverage quality content to build up your brand.
Leverage the Sea of Content
Sniply allows you to display your call-to-action on any piece of content across the web. This means that you can leverage the power of quality content without investing in the production side.
For example, let’s say your startup offers a mobile payment solution, you can share a TechCrunch article on the future of mobile payments while attaching a call-to-action to signup for your product. You can then drive conversions through quality content without investing in producing your own original content.
Branding and Recognition
When building up a brand, it’s important to be persistent and ubiquitous. Sniply allows you to have a brand presence on every page you share. Content curation is a popular social media strategy for small businesses and Sniply lets you extend your brand into every piece of curated content.
Every Sniply message includes a name and profile photo so you can be sure that people will take notice of your brand. The display is also fully customizable, so you can equip your brand colors and truly make it your own.
This guide is part of a series—also check out:
What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise