Managing Multiple Brands with Sniply

Every Sniply account can hold multiple brand profiles. Let’s say your company offers 2 products, instead of creating 2 separate Sniply accounts, you can simply create 2 profiles within a single Sniply account.

What is a Brand Profile?

Every Sniply message contains your name, profile photo, and home URL. The profile photo is generally a photo of you or your logo and the home URL is where your photo and name links to when people click on them.

For example, we can upload our Sniply logo as a profile photo, designate our name as “Sniply”, and set our home URL to http://snip.ly. When we share links, our call-to-action would be accompanied by our logo and name. If people click on our logo or name, it would take them to our landing page.

Creating and Managing Brands

You can add additional brand profiles under Account Settings within your Dashboard. When you’re creating a new Sniply link, there’s a simple drop down that allows you to switch between various profiles.

For example, a company like Coca Cola would create 3 brand profiles: Coke, Fanta, and Sprite. Each of these profiles would have different customization settings. Coke Snips would be red, Fanta Snips would be orange, and Sprite Snips would be green. The Coca Cola marketing team would then be able to freely switch between those brands or add new ones.

Segmenting Analytics

You can segment analytics based on a specific brand profile, so instead of getting aggregate statistics across multiple brands, you can filter the information and analyze data one brand at a time.

Continuing on our previous example, a company like Coca Cola would then be able to segment analytics for Coke, Fanta, and Sprite to compare the 3 brands on how they perform against one another.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s